ABOUT
Artist statement
Over the last two decades, I've cultivated skills in multiple fields of media and artistic expression. I've incorporated painting, drawing, found object, photography, and lettering into one cohesive identity. By never cementing myself in one specific artistic discipline, I've remained flexible and adaptable, which is essential in my goal of bringing branding and marketing back to its sensory roots.
When another creative is trying to launch their vision into the world, my role is to be their catalyst, helping ideas move from concept to experience.
I believe in making collaborative, kinetic art. While we often associate art with the static permanence of what we see in museums and galleries, my passion lies in the space between: creating the functional and sensory elements that help other creatives elevate the aesthetic of their brand.
Musicians need someone to craft their instruments, fashion designers need someone to weave their textiles, and business owners need someone to build the voice that speaks to their customers. The tools and elements that allow these ideas to become realities are their own works of art, and should not be overlooked or taken for granted.
process
When I was a teenager, my father gave me a static projector.
I had no idea what to do with it, but it accompanied me on several moves. I lugged it from Ventura County to Hollywood, then from Hollywood to Sherman Oaks, and it was at that point that a friend helped me discover its magic. I could place a drawing in the bed, and scale that drawing up onto a vertical surface in large, stunning detail.
I felt like I had gained admittance into a whole new world of artistic possibilities, mostly comprised of giant canvases and apartment murals. My art has never been the same, because I realized that our limits of creation are self-imposed... and quietly waiting to be broken.
The eye of the beast.
After I draw a logo, I place a clean outline of that logo inside the projector, and I'm able to replicate it by hand on almost any surface imaginable. I don't use screen printing, decals, or any type of digital replication to create my signs. Every step of a brand's design process is done in its purest form, with analogue art supplies and a human hand.
I'll add one more personal detail. My father has since passed away, and I'm more grateful than ever to have this heavy, noisy, archaic machine. He was an engineer, a printing press expert, and a perfectionist. We had a tense relationship. However, when I look at my process, it reflects his principles and his style in a way that is almost haunting. This projector is at the heart of my craft, and I have him to thank for that.
At work on a prototype.